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Courses
Module 1 – Introduction，International Strategy
In a world of increasing competition between firms, each firm needs to develop a competitive advantage. In order to identify, nurture and implement this advantage, the firm requests a range of insights and tools from finance, operations management, organization theory, marketing and leadership. This module introduces the basic tools and approaches of international strategy, and sets the stage for the following modules of the MBA. The module also provides a set of basic MBA requirements, including the mastering of teamwork, and improving written and oral presentation skills.
Module 2 - Project and Change Management
Projects have become the most adopted way of mastering change and opportunities for businesses all around the world. The modern business managers must have a thorough knowledge of project management. They must be able to manage technological projects as well as projects dealing with human and organisational development. The module studies the way projects are set up, planned, organized, implemented and controlled professionally and how real changes are achieved successfully.
Module 3 - Managerial Economics and Decision Making
The business manager of today need an insight into how competitive markets function. An understanding of managerial economics is crucial for the ability to derive at correct decisions in firms and large organizations, to be able to understand and predict public policy and generally to develop an insight into how a modern economy works. The purpose of the module is to give students the theoretical understanding of how prices and outputs are determined in specific market situations. The descriptive part aims at explaining what is happening in the various markets, the normative part develops principles for a good and effective utilization of the economic resources. The module lays a basis for a discussion of various types of public interventions in the markets.
Module 4 –Management Accounting
The aim of the module is to provide the students with an insight into accounting practice, including the choice between different approaches. You shall be given an introduction to the budgeting process, the various budgets and their interconnection (total- and sub-budgets). A thorough understanding of the link between budgets and accounting reports as a system for management control is vital. It is also important to be able to extract information from the managerial accounting system for decision-making.
Module 5 --- Marketing Management
The module in marketing management aims at generating a thorough understanding of the way that the firm’s marketing environment and internal resources set the premises for the development of marketing strategies. Through lectures and group work the students acquire skills in using analytic tools addressing key marketing issues in the markets: Market selection, choice of entry mode and marketing mix, and finally the marketing plan.
Module 6 ---International Business
The objective of the module is to provide the students with the kind of knowledge that is of importance when companies do international business. The global competitive marketplace consists of a range of different players that regulate, stimulate and influence global business. Consequently, localization of international business activities is a key strategic decision as well as organizing global business activities.
Module 7 --- Organisational Management and Behaviour
This is a module focusing on organisational structure and organisational management. Important aspects are establishment of departments and sections, models of organisational change, co-ordination of decision-making, as well as evaluation and reward-systems. The module discusses, on the basis of case studies, how different types of companies can create an advantage by applying different organisational designs. The module teaches how flexible organisations are created through the learning of good organisational management.
Module 8 --- IT Management and E-Business
The focus of this module is on how to manage the use of information technology (IS/IT) to gain strategic advantage. This will demand well-planned analysis of the needs of the company, the right decisions on what kind of technology should be used and a careful implementation to obtain the benefits. The use of large company-wide software packages, e-commerce and user application tools are discussed. The main focus of the technology-management module is to make the students aware of how to use information technology as a management tool.
Module 9 --- Operational Management
This module tries to sum up the internal and external preconditions for good operational practice in management. Focus will be on how to manage operations in a transitional economy like the Chinese, going from planned economy to market economy. Also the participants will be introduced to quality management as an overriding concept for good management practice in international business.
Module 10 --- Human Resource Management
This module is based on the belief that employees are the most valuable resource of the organisation. The main theme of this module is Human Resource Management (HRM) and Human Resource Development (HRD). The strategic importance of HRM and HRD will be emphasised and the students will learn to make a Strategic Personnel Plan. Furthermore they will learn how to further organisational and professional development to create a productive and prosper¬ous organisational climate. Although integrated in a cross-cultural setting, the main part of the module concentrates on traditional aspects of HRM such as job design, recruitment, selection, remuneration and employee involvement etc. During this module the students will be presented with cases. The students, organised in small groups, will be discussing the cases to have the opportunity to analyse central HRM issues.
Module 11 ---Supply Chain Management
This module comprises an overview of business logistics management as a foundation for the development of logistics goals, policies and action plans in an organisation. Several major topics are addressed in this module, among them: the way that a company is creating value through the logistics processes, how to design and develop a competitive logistics system, and the way to create competitive advantages in the supplier base.
Module 12 --- Financial Management
The aim of the module is to secure an understanding of the behaviour in the capital markets with specific reference to individual and corporate goals and interests. The module is organised around four main areas, namely financial markets, corporate finance, project finance and international finance. The module aims at developing the students’ understanding of budgeting and accounting techniques in a financial management context.
Module 13 --- Leadership Development
This module will focus on “the development of oneself as a leader”. The aim is to find out how to evaluate your leader skills and how to develop your ability to manage others. An assessment centre will be developed for this purpose. At the end of the module, the different subjects taught in this program will be integrated within a leadership perspective.
Module 14 --- Innovation and Entrepreneurship
The central focus is the critical role of opportunity creation and recognition, and the entrepreneur as the principal success factor in new enterprise formation and building. The module studies the characteristics of entrepreneurship and intrapreneurship, and looks at the definitions and myths. Cases will illustrate various types of entrepreneurs.
The cultural factors and the innovation process will also be studied. How do you spot successful new ventures? What are the available sources of capital? Understanding and mastering the business plan is essential for entrepreneurial success.
Module 15 --- Strategy Project
In this module we will integrate the knowledge of all the modules into making a coherent strategy project. This module will challenge your analytical and creative abilities as well as your capacity to integrate a range of different subjects. In this session you also will have the possibility to work intensively with your thesis, and you are challenged to present your work.
Thesis
The students shall, as part of the exam’s requirement, write a thesis. The students are allowed to work on the thesis in groups of a maximum of three students. A student is allowed to write the thesis by him/herself, but experience indicates that group work creates better results and students are encouraged to create intercultural working groups.
In the thesis the students must identify an interesting business problem. By using literature from the MBA modules, the thesis should analyze the problem and suggest a solution. Many of the issues taught should be discussed in the thesis, and the students should demonstrate their ability to apply the theory they have studied to a real problem.
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